Wednesday, March 14, 2007

Damn Good Magazine

Today I happened to stumble upon "one gem of a magazine." The publication is called Good Magazine and it was started last September by 26 year old entrepreneur, Ben Goldhirsh. The magazine explores topics as wide-ranging as politics, media, and consumer spending habits. The writing is completely fresh and provocative, but what's even more astonishing is that Good Magazine is entirely non-profit. So, when you subscribe for one year, you subscription fee is transferred as a monetary donation to any charity of your choice. The magazine offers some really great charitable options, such as Room to Read and Donors Choose. So far, Good Magazine has raised over a quarter million dollars. After ten minutes of navigating the site, I was compelled to buy in.

While the bulk of Good Magazine's content is print, the magazine also has a great video production team. The following short video was recently featured at the South by Southwest (SXSW) festival this week -- really helped to answer a lot of questions I had about advertising.

Do yourself a real service and check out the magazine, pronto.
-AK