Tuesday, March 27, 2007

GotTime to play?

Probably not. But in any case, Goodby Silverstein and Partners makes it's it pretty compelling not to spend a few minutes trying out their latest GotMilk ad stunt, GetTheGlass online board game. While Joseph Jaffe has a strong affinity towards the Myspace Travelocity Gnome, GotMilk has now become my own personal favorite. The site's visuals are incredibly crisp and clear, and the overall entertainment factor is off the charts (for anything of it's kind). This just proves the importance of good storytelling combined with stimulating graphics -- both of which Goodby does immensely well. Just for comparisons sake, check out Easy Jet's latest online game, and notice the contrast in quality of experience.

*One is out to directly sell promotions. The other is out to share a good experience*

I should also mention that the experience is sustained throughout the game, for hours literally. Darryl Ohrt, over at Via Worldwide and Brand Flakes, claimed to have spent his entire afternoon playing the game. He does lament on the downloading times, however.

But like anything in markteing, it all comes down to reach. After reviewing the latest Alexa.com statistics, it appears as if the site has witnessed a mere 80% boost in traffic, a lot driven in Europe (not bad for new launch). Thus, Goodby continues to push the envelope, and makes a strong case for the development of online branded games. I just hope that GS+P would share their new expertise with their other clients and brands who don't only advertise milk.

Two thumbs, way up!
-AK

1 comment:

Anonymous said...

Hey man...

Forgot to thank you for this link. Amazing campaign.