Big Shot in Cannes

Everywhere you look from the Super Bowl to the Oscars you can find user generated content in television commercials. Now Yahoo! is trying to instigate a new type of user generated content in which the user would create online advertisements. Yahoo has dubbed this operation Big Shot in Cannes. In this contest, participants have to create an online advertisement which promotes basically any "green" subject and the three people who create the three advertisements that Yahoo! believes would most likely inspire someone to get up and work to make the planet a better and more healthy place to live. The prize is an all-expense-paid trip to the prestigious annual Advertising Festival in Cannes.
I think this is an extraordinary concept which will yield extremely positive results. Two of my friends, Max Katsarelas and Austin Kronig, are even participating in the contest and are excited about the idea. Who wouldn't want the chance to be able to pick from a massive pool of advertisements for an extremely low cost?
-KH