Tuesday, February 6, 2007

Feeling Your Impact

Tremor is a website targeted at the teenage population in hopes of attributing a youthful insight to the product developments of old, new, and never before seen items. Started by Proctor & Gamble CEO Steve Knox, the site promotes its members not only to critique, but also to create new ideas and help choose what might be the best design or product. In exchange for such insight, Tremor sends its participants exclusive products which have never before hit the shelves. I am currently a member and am just starting to experiment with the service. I think Tremor is a cool way to connect the perspectives of the youth with the wisdom of the old in order to help better determine what will and won't work.
-KH

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