Monday, February 5, 2007

And the MVP goes to...

Doritos. Hands down. While it's still debatable over which two (out of five) ads should have been shown on Sunday, the basic fact that that is was interactive, viral, and consumer-generated speaks a lot to the direction of advertising. On the other hand, General Motors tried, and failed, because it only allowed college contestants to participate.
Doritos did an excellent pre-game job of generating a lot of hype with its Crash the Super Bowl ad contest. And after viewers finally realized that its wasn't "essentially" produced by an advertising agency, publicity stormed. I'll even bet that these ads do wonders for its business. What do you think?
-AK



2 comments:

You're Here! said...

I wouldn't say Doritos was the MVP hands down although I really liked their commercials. Did you even consider Bud Light..? They had five hilarious commercials which are definitely worth watching.

You're Here! said...

Actually they had seven. But I do agree that Doritos may have been just as efficient although they only did two commercials. Quality over quantity?