Thursday, January 4, 2007

Google: In a Class of It's Own

Over the past week now, I have become greatly intrigued by the steps and methods Google is employing to ensure future corporate success. In a Sunday Times article, I came to discover the pure eccentricity surronding the Google culture. While the Mountain View, CA office is prominent for its distinctive employee benefits, it appears that Google is expanding upon the Silicon microcosm, to include the same luxuries in New York. Yes, Google is growing a satellite campus in downtown Manhattan. To accommodate the chaotic daily life of its average employee, Google is offering unique services like daily yoga, sushi and espresso bars, Thursday night socials, and much more.

This development coincides with the recent announcement that Google is searching for sales executives to help turn a profit on the newly acquired, YouTube business. Google is looking to grow office divisions in Detroit, New York, and Boston.

I also discovered this morning that Google is developing a new admissions system to better manage job applications. Sounds strange, doesn't? But in order to continue attracting the elite caliber of talent necessary, Google has established a extensive "biological" survey which includes an index score meant to detect how well a person will fit in. Google believes this new, objective approach will allow its business to distinguish aspiring leaders. Prior to this advancement, Google relied solely on onslaughts of personal interviews, some of which amounted to 10-12 visits before confirmation.

So... Have you ever:
-Turned a profit at your own non-tech side business (dog walker, catering, tutoring, etc.)

-Started your own non-profit?

-Started a club or recreational group?

-Set a regional, state, national, or world-record?


Next... Please indicate your working style preference on a scale of 1 to 5.

1 = Work Alone (A personal espresso machine and a box of Toblerone and I'm ready to go!)

5 = Work in a Team (Ten voices at once, egos colliding... ah, the challenge of getting work in edgewise)


When your employees rate has doubled, and thousands of jobs are up for grabs, new actions must to be taken. Yet, with the intention of continually creating a "better place to work," employee demand remains incredibly high. Figuratively speaking then, Google bleeds the "Ivy League" of job prerequisite, and the "utopia" of cultural dynamic. (Yahoo, beware!)
-AK

No comments: